About
Our mission is to create new ways of connecting people to what is important to them.
Our story.
This story of Loop started with a simple problem, Brian wanted to send pictures of his infant son to his Dad who lived across the county. Nothing seemed easy. So he built the first prototype of a wifi connected screen and connected it to a homegrown app on his phone - his dad loved it Soon after he realized that despite the amazing advances in mobile technology, nobody had designed a great in-home way of experiencing the troves of personal pictures and videos that are created but never viewed.
Struggling to find a design that could be more approachable than most technology products, he met up with Ethan, a designer by training and together they created a product that was both simple and beautiful. The magic of the design attracted the attention of amazing people and partners who believed in Loop’s ability to create a new experience in the home.
Meet our team.
Brian Gannon - CEO
![Brian Gannon](https://s3-us-west-2.amazonaws.com/loop-web-images/mobile-test/files/brian.jpg)
Ethan Ballweber - DESIGN
![Ethan Ballweber](https://s3-us-west-2.amazonaws.com/loop-web-images/mobile-test/files/loop-ethan-ballweber.jpg)
Sam Freeman - HARDWARE
![Sam Freeman](https://s3-us-west-2.amazonaws.com/loop-web-images/mobile-test/files/loop-sam-freeman-.jpg)
Sital Mistry - SOFTWARE
![Sital Mistry](https://s3-us-west-2.amazonaws.com/loop-web-images/mobile-test/files/loop-sital-mistry.jpg)